Family Business Coaching by Jen Traeger

Certified Executive Coach

Accelerate your professional growth and family business success with leadership and performance coaching.

Clients Find Success With Leadership & Performance Coaching

  • Working with Jen was transformative during my career transition. She helped me uncover my strengths, own my value, and present myself with confidence. Her guidance and tailored strategies helped me to clarify my goals and empowered me throughout the process.

    -Ross

  • Jen’s coaching was a game-changer as I transitioned from full-time employment to scaling my business. She helped me identify obstacles holding me back and shift from a reactive mindset to a more focused, creative approach. With her guidance, I gained clarity, confidence, and a clear path forward.

    -Brian

About Jen Traeger-
Qualified Family Business Coach

I’m an experienced leadership and performance coach with a special interest in family business success.

With decades of personal family business experience and a Leadership and Performance Coaching Certification through Brown University, I understand the specific challenges faced by leaders within a family business – both family and non-family partners. 

I’ll work with you to help ensure long-term success within your family business and plan for the generations to come.

What Makes Me Different From Other Family Business Coaches?

In addition to academic certifications, I have extensive knowledge and experience in key areas, including: 

  • Strategic Planning and Oversight

  • Succession Planning

  • Revenue Growth and Profitability

  • Operational Excellence

These are just a few examples of the skills and expertise I can use to contribute to client success. Above all, when choosing a business coach, it’s important to find one whose style and personality are a good fit. Schedule your initial call today to learn more about my process and how I can help you excel.

Cultivate Success With Family Business Coaching

Discover clear communication and leadership strategies with Jen Traeger's Leadership and Performance Coaching packages. Don’t wait, reach out today for more information.

Why Hire a Family Business Coach?

A family business coach can provide the guidance and support business owners and their teams need to develop a clear vision for the future, increase efficiency, improve communication, develop leadership skills, and more.

Succession Planning

Identify and develop potential successors, including family and non-family leaders, to ensure a smooth transition and continued success for second-generation leaders and beyond.

Strategic Planning

Does your team have a clear, cohesive vision for the future of the business? A family business coach can help leaders plan for a successful future, incorporating family and non-family leaders.

Improve Communication

Family businesses can be especially susceptible to interpersonal conflict due to the nature of relationships and business structures. It can be further strained by blending family and non-family working members and leaders. Learn to facilitate open dialog and improve communication within the organization.

Leadership Development

A skilled family business coach can help family and non-family working members develop the leadership and management skills that will serve them and the business well.

Who Can Benefit from a Family Business Coach?

Family businesses often need specialized skill sets that family members may not possess, necessitating hiring non-family professionals. How does this affect the dynamics of the family business?


A family business coach can help you clarify roles and bring about effective communication strategies among family and non-family working members.

Family Member Executives

Communication between family member executives can be a challenge. The frameworks of family relationships don’t always align with those of the business structure and can lead to misunderstandings and friction. A family business coach can help leaders and team members find the balance to help your business succeed. 

Non-Family Executives

Communication with the board or other executives within a family business can be tricky for non-family executives. Learn the skills to navigate the business structure and find success and fulfillment as a non-family executive.

Unlock Your Family Business Potential With Expert Coaching

Jen’s family business and leadership background makes her uniquely qualified to guide the next generation of family business leaders, offering unique perspectives and insights to help navigate the world of family business.

Encourage

A business coach can help you identify the personal skills and qualities you have that will help you excel in your leadership position.

Develop

Develop those qualities and personal skills into leadership skills and strategies for business success with the help of your personal coach.

Empower

Feel a little imposter syndrome sneaking in? Your family business coach can help you realize your potential and feel the confidence to own your leadership role.

Cultivate Success With Family Business Coaching

Discover clear communication and leadership strategies with Jen Traeger's Leadership and Performance Coaching packages. Don’t wait, reach out today for more information.